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Writing

Plain English

The case for plain language is practical rather than aesthetic, and the changes involved are a short list.

Male executive writing notes during a business meeting using a leather notebook.
Male executive writing notes during a business meeting using a leather notebook. · Photo via Pexels

Institutional prose is not written badly by accident — it is written that way because it feels appropriate, and the cost is borne by readers.

The case for it

Practical grounds.

Documents rewritten in plain language are consistently found to produce fewer queries, fewer errors and faster compliance.

Which is why several governments have plain-language requirements for public documents.

Adult literacy surveys in many countries find a substantial proportion of the population struggles with dense administrative text, which means unclear writing excludes people rather than merely inconveniencing them.

And clarity is not a courtesy where the document determines whether someone claims a benefit, understands a treatment or meets a deadline.

The changes that matter

A short list with most of the effect.

Shorter sentences: one main idea each.

Active voice where the actor matters.

Everyday words in place of formal equivalents.

Verbs instead of nominalisations: "decide" not "make a decision".

"You" and "we" instead of "the applicant" and "the department".

And the main point first in each paragraph.

Nominalisation

The single most damaging habit.

Turning verbs into nouns removes the action and generally removes the actor with it.

"The implementation of the policy resulted in a reduction in applications" contains no one doing anything.

"Fewer people applied after we changed the policy" says the same thing and is shorter.

Which means scanning for words ending in -tion, -ment and -ance, and asking who is doing what.

The passive voice

With more nuance than the rule allows.

The passive is legitimate when the actor is unknown, unimportant, or genuinely not the subject.

It is a problem when it conceals responsibility, which is why institutional writing uses it so heavily.

"Mistakes were made" is the standard example and it is a fair one.

Which means the test is not whether it is passive but whether the reader needs to know who acted.

Word choice

Straightforward substitutions.

Use rather than utilise. Help rather than assist. Buy rather than purchase. About rather than approximately. Enough rather than sufficient. Start rather than commence. End rather than terminate.

None of which loses precision.

And where a technical term is genuinely required, define it once and keep it.

Structure

Beyond sentences.

Say what the reader must do, near the top.

Use headings that state content rather than label sections.

Use lists for anything with steps or conditions, since conditions buried in prose are missed.

Answer the questions in the order the reader will ask them, not in the order the organisation is arranged.

And put the exceptions after the rule rather than before it.

Conditions and exceptions

The hardest part of administrative writing.

Nested conditions in a single sentence are the main cause of incomprehensible official text.

The fix: break them into a list, or into a table, or into a sequence of short sentences.

"You can apply if: you are over 18; you have lived here for six months; and you are not receiving X."

Which is the same content and is actionable.

What plain does not mean

The common objection.

It does not mean simplistic, inaccurate or informal.

Complex ideas can be expressed in plain words, and the difficulty of the subject is not a reason for the prose to be difficult.

Legal precision can generally be preserved; plain-language legal drafting has been done successfully for decades.

And it does not mean short documents, since sometimes clarity requires more words rather than fewer.

Testing it

The step that separates intention from result.

Give it to someone from the intended audience and ask what they would do next.

Ask them to find a specific piece of information and time it.

Note where they hesitate.

Readability formulas give a rough signal and should not be trusted alone, since they measure sentence and word length rather than comprehension.

And the most useful single test remains reading it aloud, which exposes almost everything on the list above.

Where it is hardest

Worth acknowledging.

Legal, regulatory and safety documents carry a genuine tension between precision and accessibility, and dismissing the drafters' caution as laziness misreads the problem.

What generally resolves it: a plain summary at the top with the precise text below, so the reader who needs the exact wording has it and the reader who needs to know what to do is not obstructed.

Which has been done successfully in consumer contracts, insurance documents and public guidance for years, and is a matter of will rather than of possibility.

plain languageclarityjargonediting
Mei-Lin Chow
Writing & Languages, I Am Talkative

Mei-Lin is a translator and editor who works in four languages, and is patient about the difference between fluency and confidence.

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